Marketing tricks

Fear of missing out Price: $200 Was $500 Price $200 Decoy effect Most will go with first small option: Small $3 Large $7 Most will go with last large option: Small $3 Medium $6 Large $7

British Airways: Кошмар на новоселье

Седьмого мая 2008 года в Палате общин британского парламента состоялся пренеприятный разговор в форме допроса. На ковер были вызваны три джентльмена, в марте и апреле того же года опозорившие Великобританию и Ее Величество, Елизавету Вторую. Позор был столь масштабный и столь публичный, что без парламентских слушаний обойтись оказалось невозможно.   Кто же были эти «позорники», ... Read more

A Creativity Lesson From Betty Crocker

Subtracting an essential element creates unexpected value. In the 1950s, General Mills launched a line of cake mixes under the famous Betty Crocker brand. The cake mixes included all the dry ingredients in the package, plus milk and eggs in powdered form. All you needed was to add water, mix it all together, and stick ... Read more

People who uses NLP

NLP or Neuro-Linguistic Programming is a behavioral technology, which simply means that it is a set of guiding principles, attitudes, and techniques about real-life behavior. People who uses Neuro-Linguistic Programming: Bill Clinton Barack Obama Tony Blair Roger Stone - main Donald Trump advisor, now facing 40 months jail sentence Alex Jones Tiger Woods J.K. Rowling ... Read more

Fashion and Fitness

Many straight guys are averse to exploring their style and how they dress because they think it’s “gay” or intrudes on their masculinity. It makes most men feel uncomfortable. A lot of men feel set in their ways and don’t like the idea of changing the type of shirts they’ve worn, or the haircut they’ve ... Read more

Johan Cruyff Quotes

Technique is not being able to juggle a ball 1000 times. Anyone can do that by practicing. Then you can work in the circus. Technique is passing the ball with one touch, with the right speed, at the right foot of your team mate. Someone who has juggled the ball in the air during a ... Read more

Shoeshine Boy With A Stock Tip

In the winter of 1928, Joe Kennedy decided to stop to have his shoes shined before he started his day's work at the office. When the boy finished, he offered Kennedy a stock tip: "Buy Hindenburg." Kennedy soon sold off his stocks, thinking: "You know it's time to sell when shoeshine boys give you stock ... Read more