Before You Hire A Web Design Firm, Read This

This post will save you heartache and money. Your website can and should be one of the main drivers of leads for your business. Before you hire a web developer, there are some things you should know to ask. The majority of buyers go online to research their purchase decisions and your website needs to ... Read more

Why Generation Y Yuppies Are Unhappy

Say hi to Lucy. Lucy is part of Generation Y, the generation born between the late 1970s and the mid 1990s. She's also part of a yuppie culture that makes up a large portion of Gen Y. I have a term for yuppies in the Gen Y age group—I call them Gen Y Protagonists & ... Read more

The Baader-Meinhof Phenomenon

You may have heard about Baader-Meinhof Phenomenon before. In fact, you probably learned about it for the first time very recently. If not, then you just might hear about it again very soon. Baader-Meinhof is the phenomenon where one happens upon some obscure piece of information - often an unfamiliar word or name - and ... Read more

procrastination

Procrastination by Johnny Kelly Прокрастинация Когда не хочется, но надо Был у меня клиент — инвестбанкир. Писал ему текст для сайта. Встречался сначала с его помощником: все было чудесно, но никакой конкретики. Подписали договор. Встретился с клиентом, и ужаснулся: сигара, расстегнутая рубашка, мат через слово, цинизм и пренебрежение. «Ладно, — убеждаю себя, — он мне ... Read more