Vitalii

Why Generation Y Yuppies Are Unhappy

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Say hi to Lucy. Lucy is part of Generation Y, the generation born between the late 1970s and the mid 1990s. She's also part of a yuppie culture that makes up a large portion of Gen Y. I have a term for yuppies in the Gen Y age group—I call them Gen Y Protagonists & ... Read more

The Baader-Meinhof Phenomenon

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You may have heard about Baader-Meinhof Phenomenon before. In fact, you probably learned about it for the first time very recently. If not, then you just might hear about it again very soon. Baader-Meinhof is the phenomenon where one happens upon some obscure piece of information - often an unfamiliar word or name - and ... Read more

procrastination

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Procrastination by Johnny Kelly Прокрастинация Когда не хочется, но надо Был у меня клиент — инвестбанкир. Писал ему текст для сайта. Встречался сначала с его помощником: все было чудесно, но никакой конкретики. Подписали договор. Встретился с клиентом, и ужаснулся: сигара, расстегнутая рубашка, мат через слово, цинизм и пренебрежение. «Ладно, — убеждаю себя, — он мне ... Read more

13 Ways Designers Screw Up Client Presentations

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…and one weird trick you won’t believe works every time. The hardest part of design is presenting work. You can’t even argue about this. I’ve seen people who did amazing work get up in front of a client and lay eggs. I’ve also seen people do alright work and work clients around their little finger. ... Read more